| Google Ads Responsive Display Ads: Asset Best Practices 2026
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| Responsive Display Ads: Asset Optimization 2026
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| Responsive Display Ads (RDA) automatically combine your assets for Display Network placements.
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| Google tests headline/description/image combinations and shows best performers.
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| ASSET REQUIREMENTS
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| Headlines: Up to 5 headlines (max 30 characters each).
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| Long headlines: Up to 5 long headlines (max 90 characters each).
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| Descriptions: Up to 5 descriptions (max 90 characters each).
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| Images: Up to 15 images (landscape 1200x628 required; square 1200x1200 recommended).
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| Logos: Up to 5 logos (square 1200x1200 required).
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| Video: Optional. YouTube videos enhance performance for some advertisers.
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| HEADLINE STRATEGY (5 HEADLINES)
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| Vary the angle across all 5:
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| 1. Core value proposition: "Google Ads Management for E-commerce"
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| 2. Social proof: "500+ Clients | $50M+ Ad Spend Managed"
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| 3. Problem/Solution: "Overspending on Google Ads? We Optimize"
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| 4. Offer/CTA: "Free Google Ads Audit - Limited Spots"
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| 5. Brand differentiator: "Former Google Employees"
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| DESCRIPTION STRATEGY (5 DESCRIPTIONS)
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| Expand on headlines with detail:
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| Each description should work independently with any headline combination.
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| IMAGE SELECTION
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| High-performing image characteristics:
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| - People (especially faces) outperform product-only images in most niches.
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| - Clear, simple compositions (not cluttered).
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| - High contrast with white backgrounds often performs well.
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| - Avoid text-heavy images (limited text overlay only).
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| Source: yositeup.com
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